He is an engineer, graduated from the Faculty of Engineering of Porto. For 15 years he worked in Portugal, as commercial director and general manager of companies, managing during that period several teams of vendors. In 1993 he became interested in the study of neurolinguistics programming applied to negotiation and sales, having developed studies in this field in France, Belgium and the United States.
He created his own company in 1996, where he applies the knowledge of neurolinguistics programming to different fields of the business world, such as: training of salespeople, selection and recruitment of these for companies, professional guidance and business consulting.
